However, it’s important to choose the right type of WhatsApp account for your business size and needs. Plus, WhatsApp offers a wide range of messaging options to add to your marketing strategy: interactive messages with quick buttons, multimedia messages, product catalog, and QR codes for your multi-channel reach. People are much more likely to open a chat message as soon as it chimes in than an email. It lets you reach your audience directly on their mobile devices.
Why? Because WhatsApp is a great channel for customer service, transactional messages, and marketing campaigns. So can businesses use WhatsApp? Yes - and not only can they use it, they should use it. With 2 billion monthly active users, WhatsApp is the most popular messenger app in the world, according to 2021 data from Statista. They are three different tools, aimed at different users. If you want to use WhatsApp for marketing, understanding the difference between the basic WhatsApp, WhatsApp Business and WhatsApp business API is crucial.
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